In an era where social media is everywhere, you might think that having a website has become unnecessary. This is far from the truth. Of course, it is important to be present on social media to promote your business to the targeted audience, but a website is even more important. Mainly because it still serves as a “home base” for your business, where you can provide more information about your vision and your business.
Whether your business is based on a SaaS or on a traditional model – where you are offering your services in physical format, like a shop or an auto service – having a website is always important. In fact: VeriSign found that 84% of the surveyed users claimed that a business with a website is more trustworthy than one with only a social media page.
In the following sections, I’ll explain what you can win by having a good website.
First of all, having a website puts you a step ahead of your competition. What do I mean by that? A good website represents one more way for you to attract more customers and thus more revenue and value for your company.
Moreover, you can add a blog section with informative articles to your website, where you can showcase your experience and knowledge. By doing so, potential customers who are web-searching industry related issues will be more likely to find you. The best part is that blogging allows you to spread the name of your business without spending a dime on advertising.
Another strong point of having a website would be the credibility that you’ll evoke. People are expecting a reputable company to have a strong online presence. As an example, if a business doesn’t have a physical address or a published phone number, it is very likely that these people will lose their confidence in you (as a business). The same goes for websites!
Customers may feel even more comfortable using your services, assuming that they can expect a positive experience in all areas of your business.
If you are a traditional company selling products through a physical office, the best move you can make is to create a webshop. Certainly now, when lockdowns are always on the horizon, having a webshop can increase your income significantly, especially if you only have one physical location. It allows you to attract more customers from all over the country, or even from abroad. You will need to be more creative in your marketing, though!
Another good way to use a website is to create a database with a mailing list. In this way, you can use email marketing campaigns to attract more customers. You can include your latest blog, special offers, and so on. Almost everyone has an online presence – just look up some recent statistics about online shopping in your country – so it’s worth dedicating some attention to your online (potential) clients too!
Try to use as many strategies as possible to spread your name over the internet. An online showroom is another good idea. It allows you to showcase your products or services 24/7. Just make sure you add enough photos and details, as well as weekly updates. And in case your business has some seniority, you should create a portfolio with reviews, awards, recommendations, best products, etc.
There are a lot more benefits of having a high-quality and easy-to-use website. What’s important for you is to understand the potential of having a name in the online environment. Get in touch to find out more about our solutions!